Mar 10, 2012
As Zu Boutique inches closer to releasing their first Tees of the new year, many have begun to speculate about what has caused such a lag in release of the shirts. In order to properly make a prediction about what ZuBu has been going through and what they have in store, lets review the situation from the beginning.
It all began with a single tweet from Zu Boutique’s Twitter on February 25th, 2011; over a year ago. This stirred up a lot of confusion on the Despair Faction “Zu Boutique” thread. Zu Boutique went on a tweet hiatus for a few weeks and came back with something that shook everyone up, Zu Boutique had fallen in trouble. The tweet read as this: “We don’t care that the man is trying to keep us down. Here’s the tees that threaten our existence: http://twitpic.com/4b5g2e Who’s ready?” The Twitpic shows what looks to be three blank shirts; an all green, all black and black and white 3/4 sleeve ringer tee. Exactly ten days later, Zu Boutique asked followers for opinions on different design patterns. Another tweet from Zu Boutique asked fans to give their opinions on more controversial and common topics that Zu is known for. The options given were “green or blue? cupcake or pie? veganism or godhate?” Now, looking at the teaser picture posted, the one color out of green and blue that is shown is the color green.
Zu Boutique then posted the first official blog about the issue. The blog was still very vague but nonetheless it was the first official word we got about anything. In the blog, Zu assures fans that there “are new tees” and that they would be released, soon. The 15th of April meant a new tweet from Zu, a quote from the “company” who was causing the trouble regarding the release of the new shirts. Zu then referenced the Beastie Boys in this tweet in which they say they are fighting the right to party, but really to release these new tees. The next tweet from Zu tells us that Zu was getting desperate because they ask fans how they would feel about Zu “blanks” and the idea was well received by the fans as long as one thing was true; they would not be anywhere near as expensive as the originals.
The next milestone tweet from Zu was on August 15, 2011. This tweet is what is going to lead us to our first prediction as to what one of the new designs will be. Zu asked fans this: “If there was one Zu design that you would like to see re-printed (maybe in a different colorway) which would it be?” This question lead fans to suggest one of the previous designs to be reprinted, if chosen of course, and looking at the previous tweets from a lot of users, the chosen design? Zu’s first shirt design, 7/13/93.
Finally, Zu says something that really got the buzz roaring. (No pun intended) When Zu Boutique sells out of all of their previous shirt designs, Danny asks followers if they should have a countdown timer or not. Many suggested a countdown timer in order to know a more accurate time of release. Boom and boom, a new countdown timer appears. Buzzing reaches a new high after almost a year of vague tweets and no new shirts to wear and with only 12 hours left to go…the countdown timer disappears and one of Zu’s most disappointing tweets arises: “I guess we should’ve paid more attention to the cease and desist so it didn’t turn into a search and siezure. Countdown stopped. Blog soon.”
As Danny promised, a new blog was posted on the Zu site. The blog illustrates a very rude cease and confiscation of the shirts that were about to be sold by a wonderful lady named Melissa. (Her last name was discovered as Mischief after I dug around a little) Melissa owns a site called buzoutique.com. The day the blog was posted, if one typed in buzoutique.com in the web address bar, nothing would happen; but after a day or two, if one typed in buzoutique.com, you would find a blank website page. If one were to wait on this page for about 4 seconds, a flash of a ZuBee with X’s for eyes would flash and disappear.
Finally, Zu tweets that they’ve had a small victory and that the score is 5 to 1, them and that new followers of their twitter need to sign up for the email list. Zu then posted a picture of the shirts with the printed designs on them and on the 3/4 sleeve ringer tee, you see the antennae of the ZuBee but with the old questions Zu asked it’s followers, there is no doubt that the “reprinted design” is the 7/13/93 but with the X’s for eyes design found on the buzoutique.com website.
In the end, we may never know what company was causing all of these problems for Zu Boutique, why Davey never mentioned anything about it, or if we will ever even see these shirts but if all of this was fake or real, one thing is true. Davey will sure have a great story for his next clothing line.